If there’s one thing on the internet that causes bloggers a problem; it’s generating and directing traffic to their page. Launching yourself blindly into the world of Travel blogging will only result in a blog no-one will read because they won’t even know it’s there! How do we find out about new, exciting opportunities? Advertising and sharing.
So how best to direct traffic to your Travel Blog? Read on and all will become clear:
Make Use of Free Advertising
If you, or colleagues of yours, have big followings on the likes of Twitter and Facebook; a bit of free advertising couldn’t hurt. Reaching the audience you intend to attract should be the first step and a few tags on Social Media will extend your reach much further than you could manage on your own.
To ensure it stays free; offer to return the favour as your own following grows. Keep it relevant; there’s no point linking to something completely unrelated to travel no matter how many followers they have because the reciprocated tag will look out of place on your page.
Instagram Your Content
Your key selling points with a Travel Blog are engaging, quality content and the images of your travels. Content is one thing; you can always look to a proofreader to offer their opinion on your writing for a nominal fee but the images are the real heart and soul of your Blog.
Where better to show off your images but Instagram; the world’s online photo album. Not only can you upload images to Instagram, and edit them if you so choose, but you can start to develop your reach by using hashtags that automatically collate similar images to your own under a heading. There are a number of way you can drive traffic to your website with Instagram– you might even get a few followers who’ll publicise you if they like the content.
Mobile Friendly
You can’t go anywhere these days without seeing people fixated on their mobile devices and, while this can be irritating, why not use this to your advantage? Mobile devices make up for a huge percentage of internet access these days and, if your Blog is compatible with mobile devices, it makes it far easier for people to view your content.
Don’t solely focus on the mobile market; there are still some of us in the Dark Ages of laptops and desktops you know! Just ensure your site loads quickly on a mobile device and still retains its professional image.
There are a lot of ways to improve the fluidity of use on a mobile device including expanding the links for easier use with a finger instead of a mouse pointer and reducing the size of images to increase loading time.
With this advice in mind, you’ll soon be inundated with followers of your Travel Blog – pay attention to their
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