There is much to be said for firsthand accounts of places and activities. This is why, if you are serious about travel blogging, you should always be ready to write about your experiences whenever you are away from home.
You don’t need to be in the middle of the vacation of a lifetime – just visiting a new city or town and having a look around can give you all the inspiration you need to write an exciting and engaging article about your experiences.
Whether for academic or professional purposes, you want the finished product to be the best it can be. This is why we always recommend at least consulting with an established company that specializes in writing services to check over and suggests adjustments along the way. With that in mind, here are five things you can do to enhance the quality of your writing as you document your next adventure.
#1 – Stick To a Single Theme
Different topics appeal to varying readers so you might want to try several approaches to see what is best-received by your audience. Try writing an article specifically about food, for example. You can also report on cultural offerings, architecture, local industries, landmarks, or other aspects of a city or town that your readers would consider unique.
Some travel blogs try to cover all these bases in a single article. The problem with that approach is that people tend to stop reading if they don’t find your content engaging at that moment. You need to be able to get and hold their attention, and the best way to do it is to stick to a specific theme throughout the piece. If someone clicks through to an article about Denver nightlife and you go into a lengthy description of the landscape surrounding the city as a lead-in, it’s an excellent recipe for increasing your blog’s bounce rate.
#2 – Provide Real, Honest Assessments
People can tell when your information is the product of firsthand knowledge and when you’ve drawn from other sources. Keeping it real is essential to maintaining a solid reader base. Don’t embellish and don’t rely on travel review sites for information that is right in front of you.
Provide your readers with honest, factual information that they can use to decide whether or not they, too, would like to visit the same destination.
#3 – Avoid Clichéd Words and Phrases
So much travel copy is inundated with the same kinds of lofty language that it has become necessary to abandon certain words and phrases from travel copy if you want your work to be read and well-received. Avoid superlatives and hyperbole. Avoid sweeping adjectives.
Don’t espouse that a particular restaurant has “the best coffee on the planet” or describe a popular tourist attraction as one that allows visitors to “travel back in time.” These kinds of descriptions make readers feel baited and are also a huge reason why many will click past your article when they read them.
#4 – Provide an Immersive Experience
This goes back to merely being real in the way you describe things and present opinions. While you don’t want to use high terms to explain things, you do want to provide enough detail for your audience to become immersed in the experience.
Speaking in terms that are real and genuine give the reader the opportunity to follow you on your journey virtually. If you can write travel copy that makes the reader feel like he or she is your companion, it’s a win.
#5 – Include Visuals
Don’t think those snapshots you’re taking with your phone aren’t “good enough” to be included in your article. You will get much further with those snapshots than you will with stock photos. That said, it is an excellent idea to avoid food pics and selfies. Part of creating an immersive experience is letting the reader picture him or herself in the picture so present visuals in a way that enhances that experience for the reader.
Following the above advice will help you develop your skills as a travel blogger. Getting help and advice from some experts along the way can also help so don’t feel like you have to go it alone. Always seek help where it’s needed and, eventually, you will be able to rock some excellent travel copy all on your own.