Statistics indicate that 60% of customers find buying inspiration from social media. That means social media live selling can be an effective strategy for finding a ready-to-convert audience. The approach also works because it taps into people’s daily work and adds a new and engaging shopping experience.
However, with competition in livestream selling increasing, you need to think outside the box to turn your viewers into paying customers. For instance, you can combine TikTok live shopping with a good YouTube live shopping strategy. This article covers actionable tips to boost your live selling.
Is live selling on platforms such as TikTok and Facebook worth it? If this is your question, here are some great reasons to consider:
Now that we understand the benefits of live selling, let’s look at the top tips for getting the best results in your live selling:
A solid foundation in live selling, consisting of the right plan and tools, is a key ingredient to set you up for success. Of course, without a good live selling platform, you will not be able to sell.
When selecting the right platform, consider the features that you find valuable, such as shopping integrations, audience integrations, and analytics. Some of the most popular social media platforms for live selling are YouTube and TikTok. Outside social media, consider platforms like Amazon Live and Bambuser.
After selecting a good platform, you will also need the right tools to enable you to create outstanding videos and audios, such as an exceptional camera and microphone to allow you to enjoy crisp audio and high-quality video during live streaming. Remember that you will also need a stable internet connection.
You need to have a plan for what exactly you want to achieve during the live shopping. Is it to improve brand awareness, nurture leads, drive sales, or a combination of the three? Determining your priorities and creating a story around the goals is important.
Your goals should revolve around your audience’s needs, so that they can see how the product you are selling will improve their lives. Having a goal in mind before going live makes it easier to create a script and plan accordingly to achieve the desired results. Some sellers top up a thin profile with bought followers before a stream, using this growth service or one like it, though the sale still comes down to how the presentation lands.
After determining your goals and getting the relevant tech, you need to know your audience. You need to consider different demographics such as location, interest, and age. You also need to pay attention to their pain points, the exact problem they need solutions for, and how your product can solve the problem.
One of the top ways to understand your audience is by creating a social media buyer persona, which represents a clear picture of who your ideal customers are. You can then tailor the live selling to resonate with your target audience.
By speaking directly to your audience and demonstrating that you have a solution to their problems, you increase their chances of taking action. Once you have a relevant message, you are more likely to engage and convert.
Before you go live, you want to understand why your audience may need your product. The good news is that with live selling, you have the opportunity to demonstrate how the product works, address viewers’ questions, and connect with potential buyers. Therefore, use this opportunity to highlight the uniqueness of your products and explain why viewers should buy them.
When doing that, make sure you focus more on the benefits rather than the features. Instead of listing what the product does, make sure you tell the viewers what it will do for them. When you make such simple changes, you can determine the number of people following through after a product presentation.
You can also use the following tips to make your product demo outstanding:
Remember that during your live selling, you need to engage with your audience. Make sure they participate and genuinely enjoy the experience. One way to achieve this is through interactive elements, such as gamification, polls, surveys, and giveaways.
As noted earlier, one of the benefits of live selling is that it allows you to interact with your audience. You should encourage them to ask questions. By addressing any concerns they may have, you can build trust and show them that you are an expert in the field. We recommend our guide on creating a converting live shopping strategy.
Ensure that your audience understands you are ready to answer their questions. A good idea would be to have a Q&A section. Remember that people will, by default, say no and give excuses on why they shouldn’t buy. With this in mind, have some common objections in your mind and ensure that you are ready to answer them when they come up. When you have a fast and concise answer, you can convert the person asking the question.
Having such a direct interaction can be a powerful tool, enabling you to chat with your viewers in real-time. It also guides your potential audience before they make a purchase.
The fact that your live selling has ended doesn’t mean you need to stop selling. A good idea would be to ensure that you follow up with the attendees to build relationships and drive sales in the future. Ask them if they have tried the product, if there is something they need clarification on, or even invite them to your future event. This can be an essential strategy for nurturing leads, increasing loyalty, and increasing sales.
Live selling can be a powerful tool for connecting with audiences and increasing sales. It takes a lot of effort, time, and patience, but the fruits are worth it. Remember that by being consistent, you will only improve, and your efforts will ultimately pay off.
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